We help businesses design brands, products and experiences that people love.
Your project. Our expertise.
Our services include customer experience design, employee experience design, service design, strategy planning, marketing strategy, marketing content strategy, brand strategy, UX and design research, workshop design and facilitation.
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Emily Barnes is the founder of Carta Strategy, a customer strategy consultancy based in Melbourne/Naarm, Australia. With over two decades of experience in marketing and design innovation leadership roles, Emily has cultivated a reputation for her ability to merge creativity with strategic thinking. Her approach transforms complex challenges into impactful design solutions that resonate with audiences and drive business growth.
Emily's passion for human-centred design and business strategy led her to establish Carta Strategy in 2023.
Her work has earned multiple awards and recognitions, including a 2023 Good Design Award for Design Strategy. Emily is also a dedicated mentor, actively encouraging emerging designers and professionals to think more about problems and less about solutions.
When she’s not crafting strategic design frameworks, Emily enjoys walking her cavoodle, cheering on her son's basketball team and exploring the latest trends in AI.
Insurance Superannuation Banking Wealth Management
Insurance Superannuation Banking Wealth Management
Consumer Goods Manufacturing Higher Education
Consumer Goods Manufacturing Higher Education
Local Government Utilities Telecommunications Real Estate
Local Government Utilities Telecommunications Real Estate
“In 2019, we commissioned Emily to map out a pathway to create a best-practice client experience. Emily took great care in deep diving into the underlying issues through extensive stakeholder interviews, analysis and industry benchmarking. What was delivered was a detailed 3+ year plan to transform our business. The standout value was the blend between an actionable and practical roadmap, coupled with Emily’s skill in articulating strategic insights. It's a document we still refer to today.”
— Ella Tassi, CMO Investment Management